An entrepreneur with a track record of building and scaling businesses end to end.
Bringing years of experience in sales, operations, and growth - with a special focus on the decorated apparel & merchandising industry.

Diskko

Founded in 2015, Diskko provides premium one-stop merchandise design, production and fulfillment solutions for brands and creators around the world.

40 Dollar Tee

Acquired in December 2023, building bridges between technology, social media and print on demand. 40 Dollar Tee makes custom apparel accessible for the streetwear startup community.

Blanks by Thirteen

Leading B2B sales and key accounts, Blanks by Thirteen provides USA-made blanks and full-package premium apparel programs for trendsetting brands.

Hoops

Developed trade show sales pitch strategy that boosted onsite meeting bookings and strengthened client acquisition efforts for Hoops, a modern order management software.

Sunday Studios

Led data-driven strategy at Sunday Studios, a Los Angeles creative studio delivering premium work across visuals and fabrics, with client engagements including Friday Beers, Last Crumb, Sheepdog Response, and Gelato.

Seventeen

Seventeen is a work-in-progress modern hybrid between a creative, consulting and venture studio.

MarketAxess

Managed teams and process improvements within the fintech sector, driving efficiency and operational excellence in a fast-paced environment.

Beyond business endeavors, you'll often find me cycling along the West Side Highway, enjoying a Blue Bottle Iced Sweet Latte, snowboarding at Hunter Mountain, soaking up the sun in Sunny Isles Beach, or simply enjoying a cozy evening at home watching the Rangers.

I’m looking to connect with sharp, driven people who want to win long-term. Whether it’s a detail-oriented production coordinator to lead our domestic production, an accountant to keep our growth on track, leaders and innovators in merch, apparel, and promo, or builders creating tech for this space. I’m also open to new consulting opportunities, collaborations, and conversations with anyone who shares common interests.

Want to say hi?

Shoot me an email ↱ hi@russalex.com